Debossing / Blind Embossing
In debossing an image such as a logo, a title, or other design is heat-pressed into the surface of the paper with a die, creating depressions or indentations rather than raised impressions as in embossing.
The same technques used for embossing — blind, foil, and ink embossing — can be used with debossing to create visual effects and texture. Debossing can be done on hard and soft covers.